Survey Summary: 100 Years of Pipe Bands

January 1, 2020 on 8:00 am by Michael Grey | In News, Pipe Bands | No Comments

With over 200 respondents a summarized view can now be passed along of the “100 years of pipe bands” survey offered last month to readers of (and those of my blog). In my working life (corporate communications) I’ve always found surveys a good way to take a temperature check of a group of people. You’ll know political pollsters are masters in calculating the exactness – or degree of accuracy – of any group of responses. You may be surprised to find – as I once was – that response levels do not have to be especially high to show a degree of accuracy. I projected that 5000 people would likely be reached through both and blog channels. Considering participant rate and target audience size it might be said that from the “100 years of pipe bands” survey, a confidence level of 95% can be inferred, with a margin of error of 7%. Margin of error (that the results don’t jive with the perspective of the target group) is quite high here. 5% is the industry standard (you can read more about confidence levels and survey margins of error here).
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